The aim of this course is to introduce students to economic way of thinking about common managerial problems. Throughout the course we will discuss how a manager can employ information about firm's production costs, characteristics of its customers and firm's position on the market to determine firm's profit-maximizing prices, how a firm should bundle its products, devise discounts and use other pricing techniques; how a manager can predict and anticipate behaviour of the competitor firms, how (and why) Google and Facebook use auctions to sell places for online ads.
